About
Built by an engineer who runs a dealership.
Engineered Leads exists because we needed it ourselves. We're a software engineering team that operates its own automotive business — every system we sell was built to make our own phone ring first.
Engineering-first
Founded and run by a working software engineer. APIs, webhooks, server-side tracking, and AI systems are the trade — marketing is what we point it at.
Operator-proven
We run our software and our ad playbooks on our own live dealership before you ever touch them. Our money goes through these systems first.
Meta partnership
A formal Meta partnership with beta access to advertising features — plus deep, hands-on work inside Google Ads and GoHighLevel every single day.
The story
We got tired of agencies reporting clicks.
Running our own dealership meant living the lead-generation problem from the buyer’s side: leads that went cold overnight, agencies that reported impressions while the CRM filled with unanswered inquiries, and no way to tell which dollar produced which deal.
So we engineered the fix ourselves: AI agents answering in seconds, ads wired to closed-deal data, and a CRM that never forgets a follow-up. It produced over $1.4M in attributed first-year revenue on our own lot. Then other businesses started asking for it.
That’s Engineered Leads — 2+ years of building and operating complete lead-generation infrastructure: paid media, CRM architecture, AI chat and voice agents, and tracking with receipts.
How we work
Four things we won’t compromise.
You own everything
Ad accounts, CRM, data, code — all in your name from day one. If we ever part ways, you lose nothing. Lock-in is a business model; it isn’t ours.
Honest math
If your market or margins don’t support paid acquisition, the audit will say so and we won’t take the engagement. A bad-fit client costs us more than the retainer pays.
Speed is the product
Every system we ship is measured on seconds-to-first-response and follow-up persistence — because those two numbers move revenue more than any creative refresh.
Compliance built in
Special Ad Category rules, CASL, and AI-agent guardrails are engineered into the system, not patched on after a warning letter.