Engineered Dealer — white-label WordPress theme for car dealerships
A dealership website you configure, not a template you fight.
Every value on the site — business details, eight brand colours, hero style, homepage sections, tracking IDs, legal copy — is set from one admin screen. No page builder, no theme files to edit, and nothing about your dealership hardcoded anywhere. Pair it with Engineered Inventory and the whole site stocks itself.
From fresh WordPress install to a configured dealership site
No client data in theme files — everything is a setting
GTM + Meta Pixel with tel, mailto and form events mapped
A2P 10DLC / GoHighLevel-ready privacy and terms pages
See it
One admin screen. Every dealership looks like its own brand.
This is a real customer site running the theme unmodified — their logo, their colours, their copy, their hero photo. Nothing in it was hand-coded for them.
Live installs
Don’t trust us. Click through and check.
Every site below is a real dealership running this software right now — inventory, payments and lead forms all live. Open one and use it like a shopper would.
What you actually get
Your dealership, not our template
Eight brand colours, corner radius, and a font choice, applied as CSS variables across every component. Upload a dark header logo and a light footer logo, pick a hero style, set the overlay and focal point so the photo crops properly on phones. Two dealerships running this theme do not look related.
Content without a page builder
Trust cards, how-it-works steps, a comparison table, delivery cities with ETAs, FAQs, About copy and the footer are all plain fields on one settings screen. Toggle whole homepage sections on and off. The FAQ block generates its own schema, so the answers are eligible for rich results without a plugin.
Built for Engineered Inventory
The inventory search bar in the hero submits straight to your inventory page, and a featured-vehicle grid drops under the hero with one toggle. This is the theme half of the pair — the plugin keeps the cars current, the theme is the storefront around them.
Measured from the first page load
GTM container and Meta Pixel IDs are fields, not code edits. Phone taps, email clicks and form submits fire mapped events and mirror to the dataLayer, including Fluent Forms AJAX success. Plus free-form head, body and footer slots for your chat widget and verification tags.
Licensing
One licence per production site, with the theme updating in place as new versions ship. Staging copies of a licensed site don’t need their own key.
Pricing, on request
Tell us your setup and we’ll send plans and a licence key the same day.
Want the whole dealership stack, installed?
Theme, inventory plugin, tracking, CRM and the ad accounts feeding them — we build the lot as one system. Book a call and see it running on a real dealership first.