High-ticket business attracting low-ticket leads.
The contractor had tried Facebook ads before. The leads came in — but they were the wrong leads. Homeowners wanting a $400 garage cleanup. Price-shoppers with no real project. And when a real commercial lead did come in, by the time the team called back hours later, the prospect had already gone with someone else.
Targeted campaigns + instant response.
- Meta and Google campaigns targeting commercial property managers, contractors, and high-intent demolition searches — filtering residential tire-kickers at the ad level
- Landing pages that pre-qualify project size and budget before the form is submitted
- Instant SMS notification to the owner the moment a qualified lead comes in
- Automated nurture for prospects who don’t book immediately
- Full conversion tracking — real revenue vs. wasted spend, visible
From idea to revenue in 7 days.
Campaigns went live within a week of the kickoff call. Within days, qualified $5K–$8K project leads were coming in at under $30 each — 60–70% lower than previous campaigns. Instant SMS notifications meant the owner called leads back while they were still hot, often within 5 minutes. Close rates jumped accordingly. The difference was the system around the ads — not the ads themselves.