High-ticket commercial leads — live in under a week.

The Problem

High-ticket business attracting low-ticket leads.

The contractor had tried Facebook ads before. The leads came in — but they were the wrong leads. Homeowners wanting a $400 garage cleanup. People price-shopping with no real project. Nothing close to the $5K–$8K commercial demolition jobs the business actually wanted.

Worse, when a real commercial lead came in, by the time the team called back hours later, the prospect had already gone with someone else.

What We Built

Targeted campaigns + instant response.

• Meta and Google campaigns targeting commercial property managers, contractors, and high-intent demolition searches — filtering out residential tire-kickers at the ad level
• Landing pages that pre-qualify project size and budget before the lead form is even submitted
• Instant SMS notification to the owner the moment a qualified lead comes in — including project type and estimated scope
• Automated lead nurture sequence for prospects who don't book immediately — keeping the business top-of-mind
• Full conversion tracking so the owner could see exactly which ads were generating real revenue vs. wasted spend

The Result

From idea to revenue in 7 days.

Campaigns went live within a week of the kickoff call. Within days of launch, qualified $5K–$8K project leads started coming in at under $30 each — 60-70% lower than the contractor's previous campaigns.

Speed mattered too: instant SMS notifications meant the owner could call back leads while they were still hot, often within 5 minutes. Close rates jumped accordingly.

For a contractor used to Facebook ads being "a waste of money," the difference was the system around the ads — not the ads themselves.