Renting leads. Owning nothing.
The dealership was spending $15,000 per month buying third-party leads from aggregators. They got around 100 leads in return — at over $120 per lead. Worse: most of those leads had already been shopped to 5 other dealers before they hit the inbox. No tracking, no follow-up system, no way to scale.
A full-stack revenue engine.
- Meta and Google ad campaigns rebuilt from scratch — engineered for subprime auto buyer intent
- Custom landing pages per offer, built to convert traffic into qualified applications
- Full conversion tracking architecture: Meta Pixel, CAPI, Google Enhanced Conversions, GA4, GTM
- Instant SMS and email automation — first message within milliseconds of submission
- AI-powered follow-up for cold and dead leads — reactivating 15–20% of “lost” pipeline
- Full CRM integration with lead routing, pipeline architecture, and team notifications
- Daily campaign optimization, creative testing, and audience refinement
Same spend. 6.5× the leads. 1/3 the cost.
Same $15K/month ad spend now produces 650+ first-party leads instead of 100 third-party ones. Cost per lead dropped from over $120 to under $40. Year 1 attributed revenue exceeded $1.4M, and the system has performed consistently for 16+ months. Most importantly: the dealership now owns the infrastructure — pixel data, audiences, customer list, funnels. If they stopped advertising tomorrow, they’d still have a database of 10,000+ qualified leads to remarket to.